Luxist

The luxury market may be struggling but the Financial Times has faith. Crain's reports that the salmon-colored financial paper will be bringing its glossy luxury mag, FT Wealth to the United States with the first issue launches on October 16. The magazine is for well-monied eyes only, global citizens with personal assets of more than $1.65 million (not including the primary residence). Around 100,000 copies will go to newsstands and Financial Times subscribers. Here in the U.S. the magazine will compete against the Wall Street Journal's WSJ luxury quarterly. FT Wealth launched in Europe in March 2008. The focus of luxury magazines has changed a bit in the last year or so, the consumption is still conspicuous but it is also conscientious with an emphasis on wealth management as well as wealth enjoyment. For example, the first U.S. issue will look at the impact of the credit crunch on currency values but also evaluate whisky as an alternative investment. Luxury advertising has contracted over the past year but with the quiet buzz about potential recovery beginning to build, perhaps the pockets of both advertisers and readers might be set to open a little. 09/09/09