Luxist

The latest celebrity to get into the wine business is hockey's Great One, Wayne Gretzky. Wayne Gretzky Estate Wines will carry his number, 99 on the label and is a partnership with Niagara's Creekside Estate Winery in Jordan Station. Gretzky launched the new brand at his restaurant in Toronto, Gretzky's. The first three wines are a 2005 Meritage (a red blend), a 2006 Chardonnay and a 2005 Vidal Ice Wine. Gretzsky's wines will be created by Creekside winemakers Craig McDonald and Rob Power. They are priced at $17 for the red, $14 for white and $45 for the icewine (Canadian dollar prices). and are available starting at the Willow Heights Estate Winery. A portion of the proceeds will benefit youth hockey programs. Gretzky is also working on a Wayne Gretzy Estate Winery. Gretzky's not the first hockey player with his own wine but he's definitely the most famous. 06/03/08