Diddy and Circoc Vodka (16 of 21)
Sean "Diddy" Combs has signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka for a 50-50 share of the profits. Stephen Shugerman/Getty Images 25/02/08
Sean "Diddy" Combs has signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka for a 50-50 share of the profits. Stephen Shugerman/Getty Images 25/02/08
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