Luxist

Like his celebrity friend, Sylvester Stallone, actor Bruce Willis has a lucrative deal promoting vodka. Willis has signed with Belvedere brands to back Polish Sobieski vodka. Polish sources say that Willis has signed a four-year contract worth a cool $16 million. The ad campaign should start this month and will appear in Spain, France, the Baltic States, Ukraine and China but not the U.S. Sobieski isn't well known here but according to one ranking it is currently the seventh most popular vodka brand in the world. And Belvedere hopes that Willis will push it up a few notches.Ads won't appear on TV or on billboards due to legal restrictions but Willis will appear in a print campaign and attend key vodka events in these countries. 25/06/09