Luxist

Next up in the celebrity liquor game, country star Kenny Chesney. Chesney is partnering with Constellation Spirits to create a new premium rum. The rum isn't set to come out until the first quarter of 2010 and it won't be branded with Chesney's name. He will however play a role in marketing and developing the rum. It will be advertised at his shows and Chesney may even work it into a song. Rum is considered a natural fit for Chesney since he spends a lot of time in the Virgin Islands and many of his songs have a beachy feel. 19/03/09