Luxist

Sylvester Stallone, has battled Russians in the movies but now he is happy to say "There's a bit of Russian in all of us." That's the slogan for the new ads he is doing in Russian for the vodka brand Russian Ice. Russian vodka producer Synergy announced that Stallone signed a one-year contract to promote the brand. Despite the fact that his character Rocky pummeled Soviet boxer Ivan Drago in Rocky IV and his other iconic action hero, John Rambo mowed down Soviet troops in Afghanistan, Stallone is popular in Russia. Synergy is also tauting the fact that Stallone, though most known for his Italian heritage, does have a Russian great-grandmother, Rosa Rabinovich from the Ukranian town of Odessa. Stallone will pocket around $1 million for the ads. 29/09/08