Luxist

Simmons Jewelry Company, Russell Simmons's company and Nickolodeon have partnered on a new fine jewelry and watch line inspired by SpongeBob SquarePants, The line will include pieces in gold, silver and enamel and products will sell for $150 to $75,000. The line will debut in the fall. The 12-carat total weight diamond-encrusted SpongeBob pendant shown here will be auctioned off for charity with proceeds benefiting Simmons's Diamond Empowerment Fundwhich funds schools in Africa. Simmons Jewelry is also the creator of the Hello Kitty fine jewelry line. 21/10/09