Sleep with Rolex & Patek Philippe at Florence's Luxe L'O - Hotel L'Orologio
Under the patronage of new Italian luxury hotel group Whythebest, one of Florence's hippest and best-hidden boutique hotels is getting set to welcome the fashion crowd to the city this summer during the Pitti Uomo men's shows.
L'O - Hotel L'Orologio is unique in being inspired by the prestigious world of international high-end watchmaking as well as by owner Sandro Fratini's personal collection of over 2,000 vintage timepieces. If you appreciate haute horlogerie – and what man of style doesn't? – it's hard to imagine wanting to stay anywhere else.














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