Rule #1: Avoid the sun!
Sure we all look better with a tan, but before this trend was popular, paleness was a sign of beauty and wealth. So where did we go awry? Well leave it to Coco Chanel to ignite a complete reversal of the image when arriving home from a vacation looking bronze. This must have been the birth of the freckle, sun spot, and skin cancer. Thankfully, with the advent of sunless tanning, we can achieve the sun kissed look sans the damage. However, it does not protect our skin from those nasty ultraviolet (UV) rays. So, never leave the house without applying sunscreen, at least SPF 15. Most facial lotions already have it mixed in, but be sure to double check the label. Additionally, avoid the sun during the "Prime Tanning Hours" of 10am-4pm. If you do expect to spend an extended period of time out during this time frame wear sun glasses, and a wide brimmed hat. Squinting leads to the development of crows feet, and UV rays also cause eye damage. Hats provide an extra layer of protection, and will also keep color treated hair from fading prematurely.