Longines, now the official timekeeper of the Kentucky Derby and its home track Churchill Downs
, recently was able to award the winners of the 2011 Kentucky Derby with a Longines Column-Wheel Chronograph watch. Longines
recorded a winning time of 2.04 minutes as the running time for "Animal Kingdom" the winning horse. The Swiss brand rewarded the horse owner Barry Irwin, jockey Johnny Velazquez, and trainer Graham Motion each with the classically inspired timepiece. The link above will take you to a previous article that discusses the piece further along with Longines' involvement with them famous horse race. Participation with the well-known high-society event is important to the historic brand that is fighting for a larger share of the US high-end watch market. It is also part of an overall trend of watch brands taking more of a key role in popular US cultural events.
Ariel Adams publishes the luxury watch reviews