HOMMAGE Atelier by Julien Farel: The Ultimate Urban Destination for Men
By: Ariston Anderson
When it comes to the ultimate in relaxing and unwinding for men, there's little to be found in today's fast-moving world. Even most airport executive lounges nowadays have little to offer besides a roomy chair and free wifi. But where can a man truly relax before a major business deal, or destress from a red eye flight? HOMMAGE, the brand that has redefined what luxury is for the modern man, has come up with just the spot, their first global atelier by Julien Farel.
The exclusive club, opened its doors April 4 in New York City. And don't worry, this club is not for metrosexuals. It's for the discerning jetsetters and dealmakers of the world, who deserve to have their own man time in the only way suitable: in a classic penthouse hideaway surrounded by the absolute best service and offerings.
HOMMAGE, the brand behind the world's most expensive razor counts Hugh Jackman, Daniel Craig and Cory Monteith among its many fans of products. Elevating the brand into a new realm of indulgence, one only needs to take one step nto the doors of the new HOMMAGE Atelier and discover a world set apart from the busy Manhattan streets. Chairs are modeled after first class seats on the most premium airlines. Guests are welcomed with a glass of single-malt scotch, complimentary shoe buffing and jacket steaming. Every detail of the space is carefully accounted for, including art work curated by the Lincoln Center Vera Art List Program.
Luxist spoke to HOMMAGE CEO and Founder Tom Wilscam to learn about his vision for the new atelier.
LUXIST: What makes the atelier unlike any other type of luxury male spa in the city?
Tom Wilscam: The bespoke approach to individual service and the customization of the treatment and overall experience at the Atelier. Each program is individually tailored to the gentlemen's specific needs.
Furthermore, the Atelier feels like he is stepping into an inviting, warm private home. From the moment you step into the lounge area, he feels at ease and is invited to relax in the lounge area that feels like someone's living room. There is no reception desk but instead, an elegant fireplace and open skylight, he is offered a refreshment of choice as Nespresso cappuccinos, sparkling water, sake, single-malt scotch and other premier offerings specifically chosen for men. He is invited to take his shoes and jacket off and put on comfortable slippers. The whole experience is very relaxed and natural, while being refined and elegant.
LUXIST: Describe the ultimate HOMMAGE man.
Wilscam: Well-traveled, successful, at the top of his game in his social and professional life. Demands the best in grooming, and is diverse in his interests and lifestyle activities. He is into the arts, sports, international markets, and is cultured. He enjoys looking his very best, furthermore, it is essential for him.
LUXIST: What was inspiration for the design of the atelier?
Wilscam: Something that transcends time: contemporary, speaks to any man from any culture, any country, international and is contemporary feeling. Every detail of the Atelier was designed with the man in mind, including the one-way mirror glass of the VIP room to the artwork to the first-class-type ergonomic seats at each service station in the grooming area.
LUXIST: If a traveler only has time for one treatment, what should it be?
Wilscam: The Essential Shave, which includes a straight-razor shave, a relaxing and rejuvenating facial and concludes with a hand massage that targets blackberry hand tiredness to end the experience. The experience will not only leave the man relaxed but will reduce signs of stress and fatigue and make him look rejuvenated. Highly recommended after a long flight to get ready for that important meeting when traveling into town on business!
HOMMAGE Atelier memberships are offered at three tiers: Titanium ($1500), Carbon ($4000) and Platinum ($6000). Corporate Gold memberships are also available for up to five partners ($18,000). HOMMAGE card holders are welcomed into global Ateliers, with locations expected to open in the Middle East and Asia over the next two years.
