Jack Daniel's Launches Tennessee Honey: First New Whiskey in a Generation
The new libation starts with Jack Daniel's Old No. 7 and mingles it with a special honey liqueur. The result is a smoother, sweeter version of Jack that is just 70-proof. It is a clear and understandable attempt to pull more women into drinking Jack. There is even a cute honeybee on the label. Older drinkers might take a shine to it, as well. I can see my late Aunt Letitia or even my North Carolina Gram sipping Jack's Honey.
The addition of liqueur does give the finish a vaguely medicinal, cough-syrup taste in the background of other flavors like butterscotch, pear and honey.
Bartenders are just getting samples to play with, but I can see Old Fashions being made with Jack Honey, as well as Mint Juleps that are made with Old No. 7 instead of Kentucky Bourbon. The Derby is right around the corner, too.
Price: About $22.00 for a 750 ml bottle.