Audi A3 Sedan To Join Mercedes B Class and BMW Front-Drive Cars
German luxury car brands are continuing to reach lower in price and smaller in size to attract more Generation Y premium shoppers, as well as some Gen X and Baby Boomers who have seen their wealth, if not their taste in brands, shrink in the last couple of years.The latest is Audi's apparent plans to bring the A3 sedan to the U.S. for the 2013 model year. Audi currently sells just the Audi A3 five-door hatch in the U.S. The German company sold 6,558 of those last year, and there is speculation that the company could sell some 10,000-15,000 sedans a year if it brought it to the U.S.
The A3 sedan, which debuts at the Geneva Motor Show this week, say Audi executives, was designed with both the U.S. and China markets in mind.
Currently, the A3 hatch starts at $27,270, while the lowest price sedan, the A4, starts at $32,300. BMW is planning front-drive cars in the next couple of years priced below the 3 Series. Ad Mercedes-Benz plans to launch the B-Class this year in America.
