RLX Ralph Lauren Launches First iPad App

by Jared Paul Stern (RSS feed)
Mar 1st 2011 at 4:01PM

Ralph Lauren is launching its first ever iPad app for the brand's high-tech RLX line, utilizing some cool new technology. The RLX Ralph Lauren iPad app allows users to interact with world-class athletes on screen by tilting, rotating, flipping and tapping the iPad to manipulate different movements, colors and environments. There are 12 different "chapters" within the app that showcase the athletes wearing items from the new RLX line; each features an interactive key utilizing the iPad's built-in accelerometer, digital compass, assisted GPS and multi-touch screen capabilities to activate the stylish scenarios.

The application also allows users to shop the entire collection by creating a direct portal to RalphLauren.com. Created to answer the demand for superior high-performance outfitting, RLX for men and women unites the highest standards of luxury, technology and style. From cutting-edge functional gear for professional athletes to exceptionally luxe lifestyle apparel for modern living, RLX "defines the next evolution of design with a philosophy focused on purity of form, unrivaled construction techniques and the world's most innovative fabrications."

Tags: Apple, Apple iPad, apps, athletes, designer, fashion designer, gadgets, iPad, iPad app, Ralph Lauren, RLX, RLX Ralph Lauren, sports, technology