Aspen Fashion Week 2011 to Begin March 13th

by Jared Paul Stern (RSS feed)
Mar 1st 2011 at 10:01AM

Aspen, CO, the epicenter of winter luxury, has announced plans for the the 3rd annual Aspen Fashion Week (AFW) taking place from March 13th to 16th in various locations around the
top-drawer town. The destination fashion event, designed to showcase and market winter
resort, ski and technical outerwear in the country's most stylish mountain playground, will feature daily après ski fashion shows, in-store presentations, on-mountain events and late night fashionable soirées. Participating brands include Authier, Rossignol, Dannenmann-Pure, NUMBER: Lab, Obermeyer and Burton.

Heidiskis will serve as the ofﬁcial ski partner, while FEED will serve as the ofﬁcial charitable partner, featuring their AFW FEED bag exclusively on-site. Proceeds from the FEED bag will beneﬁt the foundation, and Founder Lauren Bush (recently engaged to Ralph Lauren's dashing son David) will be on hand to host events in conjunction with The Feed Foundation. In addition, William Grant & Sons will serve as the ofﬁcial spirits partner. "Aspen Fashion Week has an intensely exciting schedule this year and an amazing follow up to last yearʼs event," says founder Lisa Johnson. " Weʼre looking forward to an exciting future with the event becoming stronger each year."

Gallery: Aspen Fashion Week