New Kiehl's Dry Skin Cream Powered By Hardy "Resurrection Flower"

Can a tough little plant that blooms in harsh and arid conditions impart its wondrous properties to your skin? Kiehl's has announced a new skin cream that uses Rosa Artica (Haberlea rhodopensis) also called the "resurrection flower" to moisturize aging skin. The new Rosa Artica anti-aging cream was created to "wake up" skin cells triggering a chain reaction that will lead to visibly healthier, regenerated and more youthful skin. Results include the reduction of the appearance of fine lines, wrinkles and improvement of overall skin firmness.

Haberlea rhodopensis is indigenous to the rugged Rhodopes Mountain Range in Bulgaria and it can dry out completely and survive periods of dryness for up to 31 months. With only a few drops of moisture, the plant resumes normal growth within hours and is restored in one to two days. This amazing feat is due to its ability to protect water content within the cell, allowing the capacity to restart the cellular energy process. Our friends at Racked recently tried the product and fell in love.

The cream also contains Vitamin E, cocoa butter, shea butter and essential fatty acids and sells for $60 for 1.7 fl. Oz. and is available March 2011 in select stores.