Black Sand Uniformity Watch

by Ariel Adams (RSS feed)
Feb 26th 2011 at 12:01PM

A new watch brand for 2011 is the very 1980s sounding "Black Sand" manufacture. Right now next to nothing is known about the brand - they don't even have a live website. What they do however have are images of their first watch called the Uniformity. To be honest, if I hadn't see the effort that went into making the movement pretty, I would have dismissed Black Sand as being another fashion brand. Usually neat designs like this get the "budget treatment." Though in this case it got the luxury treatment. I am not sure who does their movements for them, but the Black Sand caliber 1970 automatic movement looks great in its black tone with perlage and Cotes de Geneve polishing. The purple trim is the icing on the "nice movement!" cake.

The case will be 46mm wide in titanium or gold with a simple-to-read dial with applied indicators on it. Looks to have lots of lume and be easy on the eyes. I think I like the unique design note that has the lugs visually traveling through the entire watch - this is done in ceramic Basic, but pretty, and the titanium mixed with purple and black is appealing. Black Sand says the case will be matched to a few strap choices including rubber or crocodile, and a metal bracelet. Look out for more soon.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: black sand, uniformity, watch