Five Luxe Car Brands Cited By J.D. Power as Service "Champions."
Five luxury automobile brands were in the top 40 brands ranked by J.D. Power and Associates in its annual Customer Service Champions report.Jaguar, Lexus, Cadillac, Mercedes-Benz, Lincoln all made the list. They were joined by two other luxury brands: hoteliers Four Seasons and Ritz Carlton.
Non luxe brands included in the top 40 were Zappos.com, Enterprise Rent-A-Car and retailer Cabelas.
Brands that receive the J.D. Power Customer Service Champions designation are among the top 5 percent of more than 800 evaluated brands, based on their performance in five key areas identified as the J.D. Power 5 Ps: People, Presentation, Price, Product and Process.
J.D. Power Customer Service Champions not only excel within their respective industries, but also stand out when evaluated across multiple industries. "To be good in any industry, it makes sense to look at the best practices across industries," said Gary Tucker, senior vice president of global services and emerging industries at J.D. Power and Associates.
"Every day, consumers interact with companies from a myriad of industries. Invariably, they compare the quality of these service experiences. Industries and companies should be doing the same if they expect to keep pace in today's increasingly competitive environment."
