After All, No Regrets: A Sexy New Sunglasses Campaign From Carrera

by Deidre Woollard (RSS feed)
Feb 17th 2011 at 12:00AM

Sunglasses are usually an important part of the morning after the night before, hiding tired eyes from the cruelty of daylight and adding a touch of presentability to a face that perhaps has had better moments. The new Carrera eyewear campaign takes that concept up a notch with a new ad concept that's a bit like "The Hangover" redone with a cast of languid models. The slogan "After all, no regrets" is designed to inspire live led intensely and without apology. The sexy Euro-styled ad is directed by a young Italian film talent, Marco Gentile. It's on-air starting this month along with a print and billboard campaign as well as a social media angle and other features on www.carreraworld.com.

Tags: carrera eyewear, carrera sunglasses, sunglasses