Star NBA basketball player Dwyane Wade (Miami Heat) was recently announced to have signed on with Swiss watch maker
Hublot as a brand ambassador.
Hublot's CEO Jean-Claude Biver knows how to market his brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand's strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US - the most expensive celebrities around. Hublot will also work to assist Wade's efforts with his charitable foundation called "Wade's World Foundation" that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade's wrist, but Dwyane as the face of many Hublot marketing campaigns.
Ariel Adams publishes the luxury
watch reviews site aBlogtoRead.com.
