Lancia Brings Chryslers to Geneva

If Chryslers have never quite been able to reach the level of Lincolns and Cadillacs in the North American market, they've had even more trouble crossing the Atlantic to take on stiff competition from Europe's finest. Meanwhile Fiat's Lancia division has been struggling with a weak model range. The solution, however, could come in their cooperation.

Through the marriage of Chrysler and Fiat (Lancia's parent company), the two brands have been unified under common leadership and are now beginning to integrate their line-ups on both sides of the ocean. At the upcoming Geneva Motor Show, Lancia will unveil rebadged versions of several Chrysler models: the Lancia Thema (aka Chrysler 300), Lancia Flavia and Flavia Cabrio (Chrysler 200 sedan and convertible) and Lancia Grand Voyager (carrying the same name as the Chrysler minivan).

Lancia will also be unveiling a subtly facelifted version of the Delta, as well as the all-new Ypsilon hatchback, making this one very busy show for the Italian automaker.