Frederique Constant Amour Heart Beat Ladies Automatic Watch

Because "love" wasn't enough? For 2011, Frederique Constant has re-done the look of their "Love" ladies watch for V-day. The previous model had the "O" in "Love" opened up to a view of the automatic movement's escapement. Now "love" is in a different language with the "O" of "Amour" turned into a heart and offering the same view into the movement. A selling point for this new Amour Heart Beat Ladies watch is that Frederiuque Constant brand ambassador and Taiwanese movie-star ShuQi is said to have designed the new watch. She better stick to acting as this model isn't too different than the outgoing one save for the different word on the dial. More diamonds though maybe.

The case (available in steel or rose gold plated) is 34mm wide with a Swiss automatic movement, mother-of-pearl or otherwise decorated dials, and comes in three amusingly named color tones. You can get the Amour Heart Beat watches in "opaline white, sweet vanilla, or gourmet chocolate." Seriously, these are almost humorously targeted towards only women. The straps are either leather or satin. Frederique Constant will donate some money to the International Children's Heart Foundation with the sale of each watch. Look for these out now.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.