Louis Vuitton Launches First iPhone App
Famed French luxury goods house Louis Vuitton has just launched Amble, designed to be the ultimate iPhone app for chic travelers. The Amble application, Vuitton's first, interacts with a dedicated Amble website, enabling travellers to prepare their luxe journey on their computer or iPad. According to the company, Amble is "an invitation to explore the world at a leisurely pace [and] make serendipitous discoveries", which you can then record on your iPhone in photo, video, audio or note format in the "My Amble" section of the application. The app draws on the treasure trove of information provided by the acclaimed Louis Vuitton City Guides.
Addresses are provided free with Amble for various cities covered by the guides, while the full Louis Vuitton City Guide content can be purchased from iTunes for selected cities. In addition, at any time users can click on the "Around Me" icon, an ergonomic interface using the GPS iPhone facilities, in order to discover places of interest near to their position. The app also offers users the opportunity to share their favourite "spots" along their journeys with their friends via email, Facebook or Twitter, as well as to submit them to Louis Vuitton, where they may be published on the website. Amble can now be downloaded free of charge from the Apple App Store.