BMW Advertises Diesel Cars in Super Bowl

by David Kiley (RSS feed)
Feb 6th 2011 at 6:01PM

For the second year in a row, a German luxury carmaker used the Super Bowl to push "clean diesel" powered cars.

BMW's ad in the big game on February 6 contrasted the clean burning, performance oriented engines with those of sooty tractor trailers and diesel cars of yester-year. Music for the Super Bowl spot is David Bowie's "Changes."

Last year, Audi of America used the big game to push its diesel vehicles via this ad, which plays on the idea of people being arrested by "green police" for environmental infractions.