SKYY Introduces Dragon Fruit & Blood Orange Infusion Vodkas
A year after the launch of its ginger-infused vodka, American premium label SKYY has launched the latest additions to its all-natural Infusions range with Dragon Fruit and Blood Orange flavors.
Building on the momentum and popularity of dragon fruit juices and flavored waters, SKYY Infusions Dragon Fruit presents an exotic taste and is billed as the first dragon fruit vodka available across the country. Meanwhile SKYY Infusions Blood Orange builds on the popularity of orange-flavored vodkas – third most popular in the category – with a more intense flavor particularly suited to Tiki cocktails.
Both are presently launching coast-to-coast, with volumes and prices targeted at 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1 liter ($26.49 MSRP). They join the existing line-up of Citrus, Cherry, Grape, Raspberry, Passion Fruit, Pineapple and Ginger infused vodkas.