Josephine de la Baume is New Agent Provocateur Star

by Jared Paul Stern (RSS feed)
Feb 3rd 2011 at 7:01PM

With Valentine's Day in the offing luxe British lingerie brand Agent Provocateur has unveiled its new ad campaign for spring starring sultry French sexpot Josephine de la Baume. Set in a seedy hotel room, the images were shot by Swedish photographer Johan Renck. De la Baume, an actress and singer, is the girlfriend of musician Mark Ronson, who was recently seen partying the night away with Kate Moss at the Ritz in Paris. "Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour," Agent Provovateur creative director Sarah Shotton tells Vogue UK. "Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen." Check out the gallery for more pix and click here to watch a voyeuristic video.

Gallery: Josephine de la Baume for Agent Provocateur