Express Celebrates Men's Style Staple at Super Bowl

by Jared Paul Stern (RSS feed)
Feb 3rd 2011 at 7:02AM

Express, the stylish clothing brand for the young-and-cool set with a staggering $1.8 billion in annual sales, is celebrating the 10th anniversary of their most popular menswear item with a VIP bash at the Super Bowl. Since it was first introduced in 1991 the brand's 1MX shirt (above) has outfitted millions of men tired of shapeless sacks, upping the style quotient across the country. Offered in a range of 10 staple colors with an additional 10 colors rotated in per season, the highly-engineered 1MX features an calibrated collar, sleeve caps, hand patterned interlining, French seams, and 97% cotton / 3% spandex stretch fabric for a "custom" fit, available in two styles.

As the slimmer shirts are particularly popular with athletic types, the company is hosting an Anniversary event featuring a three-day gifting suite during Super Bowl XLV in Dallas. The exclusive event, taking place February 3rd – 5th at the historic Belmont Hotel, will be hosted by Jacksonville wide receiver Mike Sims-Walker who'll welcome the elite athletes and VIPs in town for the big game. The Express suite will feature an on-site monogramming station for attendees to individualize their personal iconic 1MX shirt as they enjoy signature cocktails and mingle with the crème de la crème of the sports world.

Tags: apparel, athlete, clothing, Dallas, Express, football, mens style, shirt, sports, Super Bowl, Super Bowl XLV