Kobe Bryant Stars In Robert Rodriguez Short Film For Nike

by Deidre Woollard (RSS feed)
Feb 2nd 2011 at 9:01PM

Los Angeles Lakers star Kobe Bryant is the latest celebrity to star in a short film for a brand. Bryant teamed up with director Robert Rodriguez for a new short filmed titled the Black Mamba which highlights Kobe's latest sneaker, the Nike Zoom Kobe VI. The film is short in Rodriguez's gritty Grindhouse style and also features Kanye West, Bruce Willis and Machete star Danny Trejo. In the six-minute film, West and Willis get to play villains with Bryant in the hero role, playing a sky-high game of basketball. The film will air on TV during the NBA All-Star break but a 30-second preview is shown above. This isn't the first time we've seen Kobe capitalize on his Black Mamba alter ego, he also has a Black Mamba watch.

The LA Times also reports that a three-pair set of Zoom Kobe VI sneakers called the Neighborhood Pack will be released. The pack represents different parts of Southern California. The East L.A. shoe is done in Dodger blue, the Hollywood show has a 3-D reptile print and the Orange Country shoe is orange with a translucent green sole and a sunset.

The film follows a slew of other short films for brands made by top directors. Some of the highlights include Zoe Cassavetes for Miu Miu, Eduardo Ponti's film for the W London, David Lynch for Dior, and Guy Ritchie for Dior.

Tags: black mamba, kobe bryant, nike, robert rodriguez