Audi's Super Bowl Ad Feature Kenny G and Prisons For The Rich

by David Kiley (RSS feed)
Feb 2nd 2011 at 8:02PM

Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV. The ad will feature an adventurous prison escape scene that culminates with a cameo by Kenny G as the luxury prison "Riot Suppressor."

The gGrman automaker launched an online teaser video on youtube featuring an adventurous prison escape scene that shows the storyline of the ad. The prison is one for white-collar criminals, and obvious "prisoners" of "old" luxury notions.

This video and ad comes on the heels of an ad launched by Audi that pays homage to the children's book "Goodnight Moon," and tries to contrast Audi (defined by the company as "progressive" luxury against "old" luxury like Mercedes-Benz and BMW.

Audi also kicks off Super Bowl® week online with multiple social media elements that allow fans to join the movement to re-define luxury. Starting today, fans can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs to RSVP to Audi's two social media contests aimed at saying goodbye to old luxury and hello to Progressive Luxury.

The Audi Progressive Luxury Trade-up contest on Twitter-officially kicking off on Thursday, Feb. 3 – invites users to go head-to-head for the most creative and compelling definition of Progressive Luxury. By including the hashtag #ProgressIs and the http://audi.us/ProgressIs URL in their tweets, users will be entered into the contest. The top 10 tweets will be awarded a virtual old luxury prize, such as an antique pocket watch, which they will have a chance to trade up for Progressive Luxury prizes, such as a leading-edge designed R8 Chronograph watch.

The Grand Prize will be an exhilarating R8 drive at the Audi sportscar experience in Sonoma, California, where winners will enjoy the ultimate in progressive luxury through an exhilarating track driving program and exclusive weekend. Audi will also award $25,000 to a charity on behalf of the grand prize winner. Starting today, users can visit http://audi.us/ProgressIs to RSVP in advance for the contest.

Tags: audi, bmw, kenny g, mercedes-benz, super bowl ads, superbowl ads