Wayne Gretzky Is New Breitling Watches Brand Ambassador

Former hockey player great Wayne Gretzky was just announced by Breitling watches as their newest brand ambassador. As far as I know Mr. Gretzky made his "Breitling public debut" a few weeks ago at Breitling's new, New York boutique opening. Gretzky will star in a new ad campaign for Breitling watches alongside something else Canadian, a mid 20th Century Havilland Canada DHC-2 Beaver aquatic plane - meant for take off and landing on water. The plane imagery is due to Breitling's connection and desire to be associated with all things "aviation." Above, Gretzky is wearing a Breitling Chronomat B01 watch with Breitling's in-house made chronograph movement. Look for more of Wayne's face associated with the Swiss brand's watches soon.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.