Pernod Ricard's Pastils Changes its Bottle for the First Time since 1932

by Noah Joseph (RSS feed)
Jan 26th 2011 at 9:01PM

Today Pernod Ricard has grown into one of the largest drinks conglomerates in the world. It absorbed the distilled liquor business of onetime giant Seagram, then proceeded the take over Allied Domecq (producers of Beefeater gin, Laphroaig scotch, Kahlua liqueur, Mumm champagne and many others) and Absolut parent company V&S Group. But before it took over a good half of the liquor industry, it started out as a simple producer of pastils. From its two main brands is where it got its name, and from these anise-flavored drinks is where it all started.

One of the two core brands, Ricard Pastis, has been sealed into the same bottle since 1932. But after nearly 80 years, Pernod Ricard has finally redesigned the bottle into the shape you see here. The new shape is a modernized, updated take on the original. But more than anything else, it serves as a reference point to look back on the decades past that have seen Pernod Ricard grow from a modest French distiller into a multi-billion-euro operation.

Tags: pastils, pernod ricard, ricard, ricard pastils