Manolo Blahnik Turns Legendary Shoe Into A Charm

by Deidre Woollard (RSS feed)
Jan 25th 2011 at 3:01AM

You'll soon be able to wear your Manolo Blahniks around your neck. Manolo Blahnik and TOUS have announced the launch of an jewelry collaboration featuring the designer's "Campari" shoe. Manolo Blahnik for TOUS will be launched this March in 300 TOUS boutiques world-wide, starting in Mexico and then Rockefeller Center in Manhattan.

The idea for the collaboration began with a fateful encounter. Manolo Blahnik met Rosa Tous at a luncheon in Madrid last summer and commented on the teddy bear pendant she was wearing. She said she would love for him to design a piece for TOUS and the idea was born to use the mary jane shoe 'Campari,' as a charm. Rosa added that the shoe should be dangling from a gold chain with a diamond button. And so began Manolo Blahnik for TOUS.

The Campari shoes were featured on the Sex and the City television series in a scene where shoe-loving Carrie Bradshaw was let loose inside the Vogue closet where she discovered a pair that she called an "urban shoe myth." Squeaking with pleasure, she eagerly jammed her toes inside.

UPDATE: The shoe necklace has been revealed.