Porsche Considering Diesel Vehicles for USA
The brand may also unveil Panamera variants with a diesel engine and a gasoline-electric hybrid powertrain at the Geneva auto show in March, the trade weekly said.
The models would help Porsche to meet demand for fuel-efficient cars that is growing fast even among luxury car buyers. "We are discussing internally if we should introduce the Cayenne diesel in the U.S. this year. Also a Panamera diesel is an option," said Bernhard Maier, the brand's sales and marketing chief.
Gallery: Porsche's Diesel Plans for the U.S.
Diesels are still much more prevalent in Europe than in the U.S. IN Europe, gas is much more expensive than in the U.S., often topping $7 and $8 a gallon. Clean low-sulfur diesel is taxed less in Europe, making it an attractive option on top of the 25%-30% improvement in fuel economy over gas engines.
These would be Porsche's first diesels in the U.S. Mercedes-Benz, BMW, Audi and Volkswagen already sell diesel cars in the U.S.
Maier told the trade weekly that Porsche has noticed that consumers in the U.S., where diesels currently have only a tiny market share, are increasingly choosing diesel cars. "We will make a decision soon," he said.
Porsche has sold a Cayenne diesel in Europe since early 2009. Last year, the company introduced a Cayenne gasoline-electric hybrid in Europe and the United States.