http://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/ Luxist Comments for Audi Super Bowl Ad Bashes "Old Luxury" http://www.luxist.com/media/feedlogo.gif http://www.luxist.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/http://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/Jan 24th 2011 8:01AMhttp://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/http://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/
Respect has to be earned. But one can not earn respect, as RWayne said, by bashing established brands.

Audi will never ever come even close to magic magnetism of a Mercedes. Nor sportiness of a BMW. While solid, Audis lack personality. The brand may be perceived as a luxury only by VW drivers.

And I do not drive Mercedes. Nor BMW.

And I will for sure not be driving Audi.]]>Jan 24th 2011 3:04PMhttp://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/http://www.luxist.com/2011/01/24/audi-super-bowl-ad-bashes-old-luxury/
The auto industry in general is making a big push to advertise in this year's Super Bowl. GM is back after a 2 year break and companies like Cars.com have come back for the 4th time in a row. Like Audi, they have released their commercials early focused on consumer and expert reviews. Maybe Audi can use the Cars.com message to reinforce it's message. You can see the Cars.com commercials on their super bowl landing page or www.cars.com/superbowl/.]]>Feb 2nd 2011 5:33PM