Chrysler To Expand Overseas Under the Lancia Name
Chrysler may be known as the "other" luxury marque here in America, but overseas it's hardly known at all. So with a new roster of vehicles on offer, Chrysler is changing it strategy for foreign markets. Teaming up with industrial partner Fiat, Chryslers will be sold overseas under the Lancia name.
The range – including Lancia versions of the 200 and 300 sedans and the Town & Country minivan – are anticipated to be unveiled, along with the new Ypsilon premium hatchback, at the upcoming Geneva Motor Show in March.