http://www.luxist.com/2011/01/13/maserati-plans-suv-made-in-detroit-with-ferrari-engine/ Luxist Comments for Maserati Plans SUV Made In Detroit With Ferrari Engine http://www.luxist.com/media/feedlogo.gif http://www.luxist.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.luxist.com/2011/01/13/maserati-plans-suv-made-in-detroit-with-ferrari-engine/http://www.luxist.com/2011/01/13/maserati-plans-suv-made-in-detroit-with-ferrari-engine/
To stray too far away from the Jeep assembly erodes the economic feasibility of launching a "new" car. It almost has to use as many shared Jeep components as possible. Jaguar however tried the same with borrowing items from Ford parts bin, people knew it, and sales suffered.

So how will Maserati justify selling at a massive premium something that looks like a slightly more refined and sleep Jeep? The era of just tossing in a deluxe sound system, navigation system, faster engine and leather interior really doesn't cut it. Unless you make the body so distinctive - like the rest of the Maserati lineup - it will be quickly deemed a dressed up Jeep and sales targets will be impossible to meet.

Its a shame that after Ferrari poured so much of their talent and vision (and FIAT's money) in to reviving Maserati from the DeTomaso days that anyone would consider cheapening the brand with rebadged product. If they want to sell a more premium priced Jeep then use the Alfa Romeo name which is exotic in history yet has no existing US lineup to protect with image. ]]>Jan 13th 2011 11:29PMhttp://www.luxist.com/2011/01/13/maserati-plans-suv-made-in-detroit-with-ferrari-engine/http://www.luxist.com/2011/01/13/maserati-plans-suv-made-in-detroit-with-ferrari-engine/
]]>Jan 14th 2011 11:33AM