Cipriani Family to Launch Luxe New "Mr. C" Hotel Brand in Beverly Hills

by Jared Paul Stern (RSS feed)
Jan 6th 2011 at 2:01PM

Ignazio and Maggio Cipriani, fourth generation of the famed Cipriani family internationally renowned for its restaurants, landmarked banquet spaces, clubs, and residences, have announced the debut of Mr. C, a chic new signature hotel brand opening its first property in Beverly Hlls this April. Mr. C is designed to be "a modern version of old-world simplicity and stylish European glamour, providing today's traveler with a comfortable, elegant and effortless experience blending contemporary amenities with discreet, personalized service." The 138-room property will feature 12 Signature Suites and Classic Suites, alongside spacious guest rooms ranging from 365–800 square feet, each with a private balcony and many with panoramic views of Beverly Hills and Los Angeles. The interior design aims to be "rich and welcoming" with dark hardwood floors, burgundy and gray color palettes, and crisp white accents. Vintage black and white photographs from films like La Dolce Vita bring iconic and historic cultural moments to life on the walls, and well-appointed bathrooms feature teak flooring, marble accents, and luxe amenities.

Additionally, the property will feature five multi-level, residential-sized bungalows averaging approximately 3,000 square feet, each with a private garden, gourmet kitchen, plunge pool and views of Beverly Hills. Renowned Californian architect Ray Kappe designed the bungalows, which will feature all the Mr. C amenities including spa treatments, housekeeping, and room service from the signature Mr. C restaurant. The restaurant will welcome guests and Angelenos alike with a menu featuring classics from Cipriani's famed kitchens alongside grilled specialties and pizzas from morning to night. The restaurant will offer indoor and outdoor seating, a separate entrance for non-hotel guests, and two private rooms for more intimate occasions. The hotel will also feature an outdoor swimming pool for hotel guests only and an indoor/outdoor private event space boasting 360-degree panoramic city views from the 12th floor of the hotel, with a private exterior glass elevator. Rates will run from $429 for a Deluxe City View room to $2,009 for a Specialty Suite.

Gallery: Mr C, Beverly Hills