Upcoming Arlanch By Gerald Genta Watch

by Ariel Adams (RSS feed)
Jan 4th 2011 at 7:02AM

This is something I really didn't see coming. Small Swedish watch brand Arlanch has commissioned the very well-known and talented Gerald Genta to design a new watch. There is no specific name for it yet - only being called the "Arlanch by Gerald Genta." The move is really quite strange, but the upcoming watch does look promising.

Gerald Genta, now in his later years - has had a remarkable and highly noteworthy career as a watch designer. For a while he had a brand under his own name that was later sold to the Bulgari Group - then absorbed in that brand. Before that Genta was responsible for some of the most popular designs from the world's best brands. These include such landmarks as the Audemars Piguet Royal Oak, and the Patek Philippe Nautilus, and the Cartier Pasha.

Arlanch apparently asked Genta to recreate his signature look in a new way. The watch case and hands are very much in alignment with Genta's style. We have seen those things before. Not sure about the size or materials yet, but the movement will be a La Joux Perret made Swiss automatic with a big date indicator and a subsidiary seconds dial in the form of a moving disc with Arlanch's logo on it. The design in the end feels like a mixture of Patek Philippe and Cartier. I will look out for more details as they become available. I don't expect the watch to be particularly cheap. I believe this is the first watch designed by Genta that will be released since he did work for his own brand - though I could be wrong.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: arlanch, designer, gerald genta, watch