Swarovski's Cinema Spot Video
Swarovski becomes the latest brand to create an elaborate short movie to showcase the brand. Following in the footsteps of luxury brands such as Dior, Gucci and the W Hotels , the crystal brand has debuted "Cinema Spot," a dreamy three-minute video that shows a beautiful young model cavorting in a fantasy of airborne crystals in several different landscapes. In most of these short films, the plot centers on romance, this one is a little different, the images are meant to tell the story of a woman's personal growth. In the film she meets another character, a young boy who hands her a Swarovski product, the Nirvana Ring, and the last images in the movie show her resting on a couch with the hand holding the ring placed on her now pregnant belly. The film is also meant to symbolize a voyage through Swarovski's history.
In addition to being available online through a Swarovski microsite, a modified version of the film is being shown on the Swarovski billboards at Times Square and Rockefeller Center in New York until just before Valentine's Day. Luxury Daily reports that the spot was developed by artist Bruno Aveillan.