Ginuwine Is the Face of Adult Chocolate Milk

by Deidre Woollard (RSS feed)
Jan 3rd 2011 at 11:01PM

Singer Ginuwine has put on a modified milkman's uniform for his gig as new spokesman of Adult Chocolate Milk, a 40 proof version of the childhood favorite. The new product is being sold at Costco and is the latest twist on sweet treats for adults that include the infamous Four Loko energy soda and Whipped Lightning whipped cream.

The NY Daily News reports that adult Chocolate Milk was created by California mom Tracy Reinhardt and combines chocolate milk with 40-proof vodka. The idea lead to the creation of the Adult Beverage Co. which also plans to make other alcohol-filled versions of childhood favorites including Adult Orange Cream, Adult Fruit Punch and Adult Limeade.

The product has the slogan "Re-Taste Your Youth at 40 Proof" and comes in a milk-bottle inspired glass bottle with a swing top. It is not refrigerated and sells for $23.99.

Advertisements featuring Ginuwine will be on billboards on the Vegas Strip soon and there are plans for a television commercial.

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