Agent Provocateur to Open in Beverly Hills
Luxe British lingerie brand Agent Provocateur is opening a new boutique on Beverly Hills' famed Rodeo Drive this spring. The new location will be considered a West Coast flagship store for the company, known for steamy ads featuring the likes of Kate Moss, Helena Christensen and Rosie Huntington-Whiteley, the Beverly Hills Courier reports. The upmarket label, which saw profits soar 45 percent in the past quarter, plans to expand its lineup to include sunglasses, cosmetics and bedding. The London-headquartered chain also plans on growing online sales and opening up a flagship East Coast store in New York next month. It currently has 51 stores in the U.K., Europe, Russia, South Korea, Hong Kong, the Middle East and the U.S., with plans for branches in Russia and Japan in the works as well.