Glenfiddich Crystal Stag part of Million-Pound Marketing Campaign

by Noah Joseph (RSS feed)
Dec 28th 2010 at 8:02PM

One of the top selling single malts in the world, Glenfiddich is in the midst of a million-pound re-branding campaign that centers around the crystal stag sculpture you see here.

Crafted by Chris Blade and Katya Filmus at the National Glass Centre at the University of Sunderland in England, each sculpture is made by the cire perdue method from 50 kilograms of 24% lead crystal glass that replicates the deer's head which forms the Glenfiddich emblem. It sits atop a gondola display with the distillery's core range of single malt expressions arranged in a spiral point-of-sale.

Following similar displays erected at London Heathrow and Frankfurt airports, the third in the series was recently unveiled in Dubai, with a total of 21 examples set for proliferation at travel retail locations around the world. Follow the link to view the sculpture in the making.

Tags: crystal, dubai, duty free, glenfiddich, national glass centre, stag, sunderland, travel retail, university of sunderland, whiskey, whisky