Departures Offers Pirelli Calendar As An Incentive To Raise Money To Fight Malaria

by Deidre Woollard (RSS feed)
Dec 27th 2010 at 11:03PM

As my colleague Jared Paul Stern mentioned earlier this month, the 2011 Pirelli calendar was photographed by Karl Lagerfeld. The calendar has a Graeco-Roman mythology theme and stars Juliane Moore Daria Werbowy, Lara Stone, Erin Wasson and others in a series of 36 black and white photos showing 24 different subjects, including gods, heroes and myths. The calendar is always hard to get a hold of and even more so this year. Departures magazine received a copy of the calendar and they are using it to get donations for the UN Foundation's Nothing But Nets.

Departures has partnered with Crowdrise, a fundraising platform created by actor Edward Norton, producer Shauna Robertson and Robert and Jeffrey Wolfe (founders of the quirky online retailer Moosejaw) to encourage people to make a minimum donation of $25 to the Nothing But Nets, a grassroots campaign to raise awareness and funding to combat malaria on http://www.crowdrise.com/pirelli. The donation serves as an entry to win the calendar. The The fundraising effort will run through January 15, with the lucky donor being selected at random on January 16.

Tags: crowdrise, nothing but nets, pirelli calendar, pirelli calendar 2011