Ian Schrager Plans New Hotel Brands

by Deidre Woollard (RSS feed)
Dec 16th 2010 at 9:01PM

Hotelier extraordinaire Ian Schrager has a new project. Schrager has sold his interest in the Gramercy Park Hotel and has announced his latest company, Schrager Hotels which will create two new hotel brands.

Schrager said of the sale: "I received an offer that was just too good to refuse. However, it is a bittersweet moment as well. I put 110% into that hotel as I do with all of my projects, but it was time to move on and seek new challenges." Schrager, who is at least mostly responsible for the proliferation of boutique hotels in the past couple of decades, plans to create two separate brands, one luxury lifestyle brand and one that is stylish but less expensive. The first hotel under one of these new brands will open in Chicago in September 2011, the $25 million renovation of the Ambassador East hotel. Schrager is also continuing to work on the Edition hotel brand that he launched with Marriott International which recently opened its first hotel on Oahu.

Schrager plans to have his new hotels in cities such as, New York, Los Angeles, Miami, London, Paris, Barcelona, Istanbul, Mexico City, Rio De Janiero, and other cities in Europe, Asia, China, India and South America.

Tags: boutique hotels, ian schrager, schrager hotels

Filed under: Luxury Travel & Hotels

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Reader Comments (Page 1 of 1)

djcomnipointe Dec 17th 2010 5:06PM

Ian Schrager is masterful, creative, real estate developer. He is now starting new endeavors in the Hotel Arena, now that he has sold his interest in the Gramercy Park Hotel.............................. he is a masterful creator, and know what people really desire.............. Luxury, Service, Style and a continuation of their Lifestyle ........................... Best of Luck in your new Ventures,

Dennis J Cooper - Real Estate Developer