Seiko Stresses The Positive Environmental Impact Of Their Watches
While Seiko still makes normal quartz watches, the new site called Seiko Clean Energy, emphasizes how four watch movement types they utilize will not contribute (as much) to battery waste. None of these four movement types are new, but the intent of the website is to specifically promote the potential earth-friendliness of the those products. Seiko Spring Drive and mechanical movement watches don't have batteries at all, so they will never contribute to battery waste. These two movement types represent Seiko's highest-end products. Seiko Kinetic and Solar movement watches are technically quartz movements, but have batteries that recharge natively inside of the movement (they will really only contribute to waste if the watches themselves are thrown away). Seiko is dedicated to educating consumers, and with today's focus on energy efficiency and planet friend products, Seiko is communicating how they can contribute.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.