Gilding the Lily: 24K Gold Facial at Equinox
"While our new gold mask is simply beautiful, its real benefits are a matter of complex chemistry and biology," said Nicole Vitale, senior director of The Spa @ Equinox. "Gold powder, when combined with the proper level of silk extract, blocks free radicals to help the skin regenerate quicker and fuller. After a single treatment, your face will look and feel firmer, fresher and vibrant."
Sure. But does it feel good? The answer is yes - the $165 treatment includes full signature spa facial, which includes a detailed skin analysis, custom facial and décolletage massage. The 24K Gold Collagen Mask caps off the treatment to moisturize, firm and whiten the skin.
The facial is currently being offered at Equinox spas in cities like New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC.
Now that's what we call a gold standard.