The Ralph Lauren Sporting Watch

by Noah Joseph (RSS feed)
Dec 12th 2010 at 4:02PM

Ralph Lauren is easily one of the most accomplished fashion designers of our time. But what he can't design, he acquires: the American icon of style has one of the most coveted car collections in the world, and from his exceptionally rare (and exceedingly valuable)r Bugatti Type 57SC Atlantic he has drawn the inspiration for the timepiece you see here.

The latest in Lauren's Sporting Watch collection is styled after the interior of the Atlantic, with an elm burl wood ring emulating the car's dashboard, galvanized matte black dial with white Arabic numerals like the Bugatti's gauges, and visible screws around the case front recalling the rivets along the Atlantic's spine. The movement is crafted by the Richemont group – the same company that makes Cartier, Jaeger-LeCoultre, Panerai and IWC, to name just a few – and features a 45-hour power reserve. And like a Bugatti, it commands a suitably high price of $13,200.

Gallery: Ralph Lauren Sporting Watch