First American Richard Mille Boutique Store Opens In Beverly Hills

by Ariel Adams (RSS feed)
Dec 12th 2010 at 8:01AM

The last year has seen a venerable onslaught of dedicated high-end watch boutique stores - opening all over the world. These stores are direct competition to the increasingly less popular independent jewelry or watch stores. Brands, in order to promote their high-class image, and fend-off inventory going to the gray market, are building boutiques dedicated to selling products from their brands alone. The next few years will see more and more interesting changes to the landscape as the old and new ways of the watch industry reconcile with one another.

One of the best performing luxury watch brands of the last few years, Richard Mille has opened up its very first US boutique in Beverly Hills. Interestingly enough more and more watch stores are populating Rodeo Drive, as well as the surrounding area. Open across the Westime - likely the most well-known high-end watch store in Los Angeles - the Richard Mille boutique will serve as a new destination for fans of the brands often over-the-top complicated sport watch offerings. The store will also be one of the best placed to go to get the brand's exclusive for US product offerings. There will be no competition with Westime that until now carried Richard Mille watches. That is because Westime's owner is also the US distributor of Richard Mille. Now open, the Richard Mille boutique is located at 222 Rodeo Drive in Beverly Hills, CA.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: beverly hills, boutique, california, Richard Mille, store, watch