Sylvester Stallone Inks A Deal With Montegrappa

by Deidre Woollard (RSS feed)
Dec 10th 2010 at 3:02AM

Sylvester Stallone has been chosen as the brand ambassador for luxury pen manufacturer Montegrappa and has acquired an interest in the brand. Additional terms of the partnership will be kept confidential but the company announced that Stallone will provide creative input regarding new styles of pens to be introduced during 2011. Montegrappa has been around for 99 years with its writing implements used by famed authors, heads of state, royalty and international leaders in politics, business, sports and entertainment. Montegrappa brand ambassadors also include Formula One racing driver, Jean Alesi, and author Paulo Coelho.

Stallone was first introduced to Montegrappa when he chose to ink a major contract with an ultra-rare version of the Montegrappa Gold Dragon Fountain Pen. He chose a solid gold version "artist's proof" of the pen which he eventually used to place his signature on the monumental contract. Giuseppe Aquila, CEO of Montegrappa, commented on the partnership, "I have had the pleasure of meeting Mr. Stallone on many occasions, including the 2009 Venice Film Festival, where Mr. Stallone was recognized for his filmmaking with the Glory To The Filmmaker Award. Sylvester is much more than a friend; he is an icon and an artist and now, an integral part of Montegrappa's distinguished history."

Tags: celebrity endorsement, celebrity endorsement deals, montegrappa, sylvester stallone

Filed under: Writing Instruments

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Reader Comments (Page 1 of 1)

BTDT Dec 11th 2010 9:49AM

He can write?

exoticdoc2 Dec 11th 2010 10:21AM

A luxury PEN? Some people deserve to go broke.

doelvguitar@aol.com Dec 11th 2010 10:43AM

Yooo Adriane I did it I invested in a pen company

MARY Dec 11th 2010 2:17PM

Now that's a classic...."Yo Adriane, I did it"

AladdinSane Dec 11th 2010 10:51AM

Trivial...
Who cares?
Peace!

Tena Dec 11th 2010 11:56AM

actually he is a great artist... He has some beautiful paintings he has done and has sold for large amounts !

Marvin Dec 11th 2010 12:08PM

How much money do these pens cost ? Yeah, I know, if you have to ask you can't afford them.

tom Dec 11th 2010 12:15PM

And this is something the media thinks we need to know because....................??

manford harper Dec 11th 2010 12:26PM

whats wrong with pens sold at walmarts. not nice enough for the rich?

J.E.B. Dec 11th 2010 12:53PM

Yeah, like I'm really going to go out and buy a thousand-dollar ink pen because Rocky invested in it. news flash: it ain't happenin!

CINDY Dec 11th 2010 1:57PM

I had a CROSS Pen several years ago my Parents gave me for my Christmas/Birthday.I lostit at Church of all places. Itcost them approx. $50.00. BROKE m heart because I know that was a lot of money for them.
I will NEVER spend more than .99 cents for a whole bag of Bic pens again. Ever! They write just as good as the Cross, I just 'wanted' the Cross.