Sylvester Stallone Inks A Deal With Montegrappa
Sylvester Stallone has been chosen as the brand ambassador for luxury pen manufacturer Montegrappa and has acquired an interest in the brand. Additional terms of the partnership will be kept confidential but the company announced that Stallone will provide creative input regarding new styles of pens to be introduced during 2011. Montegrappa has been around for 99 years with its writing implements used by famed authors, heads of state, royalty and international leaders in politics, business, sports and entertainment. Montegrappa brand ambassadors also include Formula One racing driver, Jean Alesi, and author Paulo Coelho.
Stallone was first introduced to Montegrappa when he chose to ink a major contract with an ultra-rare version of the Montegrappa Gold Dragon Fountain Pen. He chose a solid gold version "artist's proof" of the pen which he eventually used to place his signature on the monumental contract. Giuseppe Aquila, CEO of Montegrappa, commented on the partnership, "I have had the pleasure of meeting Mr. Stallone on many occasions, including the 2009 Venice Film Festival, where Mr. Stallone was recognized for his filmmaking with the Glory To The Filmmaker Award. Sylvester is much more than a friend; he is an icon and an artist and now, an integral part of Montegrappa's distinguished history."