Aston Martin One-77 Selling Like Hotcakes... Cygnet Along With It
It wasn't so long ago that spending seven figures on a new car was entirely unfathomable. Six figures, sure. But seven? That was before the likes of the Bugatti Veyron and Lamborghini Reventon came along and shattered our notions of how much a car could possibly be worth. And then came the Aston Martin One-77.
Crafted out of aluminum and carbon fiber and with a 750-horsepower V12 nestled underhood, the exclusive One-77 commands a commanding $1.87 million apiece. You might think that, at such a high price, Aston would have trouble selling the entire allotment of 77 examples, but you'd be mistaken. Reports indicate that 60 of them have already been sold, leaving only 17 still up for grabs as we go to press.
Perhaps just as intriguing among all this conspicuous consumption is another trend: according to reports, many of the buyers ponying up the $1.87 million for the One-77 are also placing orders for the Cygnet, the tiny city car which Aston Martin is building on the basis of the Toyota iQ. After all, you're not going to be driving your supercar into the city every day, now are you?
Gallery: Geneva 2009:Aston Martin One-77
Gallery: Geneva 2010: Aston Martin Cygnet